Tough Hiring Market? That’s What Agencies Are For!
The debate over hiring employees for internal positions vs. outside agencies and their teams of marketing communications pros is one for the ages. There are benefits to each approach, and frankly, the very best client-agency relationships have a little bit of both.
An internal captain with the external team to share responsibilities, deadlines, areas of expertise, and independent perspective is nirvana.
The past three years have been a veritable sh*tshow in the job market: 2020 delivered frightening job losses; 2021 provided some growth and stability; and 2022 shows up as hostile as Housewives cat fight.
Hold up people.
Marketing and public relations agencies are developed entirely to serve as an extension of client teams. We are here to help and get the job done.
What makes an agency ideal?
- Multiple team members ensure consistent access to a variety of skills and seamless support through vacations, extended leave and turnover. This article states the average internal staffer leaves as soon as every two years … that’s a lot of training and learning curve wasted on one position every 24 months.
- Flexibility when clients need it. A few agency team members manage weekly needs and when something really big happens … like a reputational crisis, or city-wide championship parade or major news event … we level up with a squad to deliver unprecedented results.
- Expertise is our super power. Great agencies invest in their teams with regular collaboration, professional development, community engagement and a commitment to best practice. As a team, we provide group think for the challenging situations, read-behinds and big ideas. Only a well-supported dedicated group of communications professionals can provide that kind of support to each other.
In the words of a long-time client: “As the Marketing Director of a non-profit health care organization, we have a large region and many audiences to manage with a small internal team. With the help of an outside agency, we are able to marshal expertise in all aspects of communications. I cannot express adequately the peace of mind I feel knowing that we have Common Ground Public Relations available to us, 24/7 if need be, to provide knowledge, guidance and support. I consider our designated account team as valuable members of the Bethesda communications and marketing effort.” Jeff Waldman, Corporate Vice President and Director of Marketing, Bethesda Health Group.
We’d love to hear your questions about working with an agency. For 19 years we’ve kept confidences, earned major wins, and helped our clients grow. We can do the same for you.
