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All the Best for 2017

2017 was one for the books here at Common Ground Public Relations. While the year brought many challenges, it also brought a lot of growth and memories for our boutique agency. Here are 17 highlights from 2017: In January, Pia, Kelsey and Denise helped launch Karuna Beverages in the St. Louis market. These plant-based beverages…

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Cheers to a Rockin’ Year!

The Common Ground team was rockin’ around the Christmas tree at our holiday party earlier this month!  We had a blast celebrating a successful 2017 with our clients, friends and family. Music Record Shop’s trendy and cozy 303 space at the .ZACK was the perfect spot to toast to 2017.  We browsed the record shop’s…

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Now Trending in PR

Public relations is an ever-changing industry, and because of that, it is important to stay on top of your game. Whatever PR hat you wear, it’s likely you’re looking ahead to what’s next so you can continue to adapt to the times. A few years ago, social media was just beginning to put a dent…

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Getting Social at #FairSTL

For the fourth year, Forest Park was home to America’s Biggest Birthday Party – Fair Saint Louis. Once again, CGPR was part of the three-day festival, handling the Fair’s public relations, media relations and social media strategy. Our team spent more than 36 hours on site over the course of the three days – coordinating…

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Learning Opportunities to Keep Your Public Relations Skills Sharp

As working professionals in any industry, continuing education is key to job security, career advancement and client success. In PR, it’s no different. In fact, the evolution of the media landscape and social media platforms, and the integration of marketing and public relations, are all the more reason to seek opportunities to learn the latest…

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The Dos and Don’ts of Pitching Media: Part 1

This is part one of a two-part series on pitching stories to the media. Part two will explore some of our most challenging pitches and highest-achieving hits.  Working with the media doesn’t have to been intimidating, as long as you do a little preparation and planning. Here are some tips on how to earn positive…

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How and Why A Public Relations Firm Can Help Your Company Flourish

While many different types of companies employ some form of external public relations support, nearly every organization comes at the situation a little differently.  Some have a very capable in house staff; others have suddenly found themselves in hot water; while still others are seeking outside perspective on an important issue. They all have something…

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Corporate vs. Agency PR

I spent eight years in PR at a large corporation at the beginning of my career before switching over to the agency side about 10 years ago. It was a quite an eye-opening transition, as daily work at an agency is very different from the corporate (or in-house) side…here are a few key differences: Jack…

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