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Learning Opportunities to Keep Your Public Relations Skills Sharp

As working professionals in any industry, continuing education is key to job security, career advancement and client success. In PR, it’s no different. In fact, the evolution of the media landscape and social media platforms, and the integration of marketing and public relations, are all the more reason to seek opportunities to learn the latest…

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The Dos and Don’ts of Pitching Media: Part 1

This is part one of a two-part series on pitching stories to the media. Part two will explore some of our most challenging pitches and highest-achieving hits.  Working with the media doesn’t have to been intimidating, as long as you do a little preparation and planning. Here are some tips on how to earn positive…

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