Public Relations for Major Events and Sports PR
The Common Ground Public Relations Approach to Supporting Major Events
CGPR has enjoyed being part of some of the most significant events in recent St. Louis memory. Major music festivals, air shows, and nationally significant sporting competitions tap our diverse event experience – from logistics to messaging to over-the-top media coverage.
Events are a great way to engage community with an organization – sharing excitement and making memories together, celebrating a common thrilling moment in time.
From the St. Louis Blues’ historic Stanley Cup parade through downtown St. Louis and a first-of-its-kind fan rally under the Gateway Arch; to the city’s first national collegiate esports tournament; to welcoming the region’s inaugural NASCAR Cup Series race, CGPR has worked with our clients to create fan-first public relations campaigns based on media relations, social media and community engagement to create unforgettable experiences for clients, fans and the media.
Media Relations and Awareness for Sports PR
We are fans ourselves and our success is a direct reflection of that! Our strategic approach to media relations is based on cultivating a multi-faceted story telling campaign for each client. We push for every unique angle – from human interest stories around an athlete to the economic impact of an event and every newsworthy story in between – CGPR delivers more earned media around events and sports than our clients even hope for.
Our team has had the pleasure of working on several sports PR initiatives – from welcoming our beloved Blues and the Stanley Cup victory parade back home to St. Louis to assisting World Wide Technology Raceway announce and host its inaugural NASCAR Cup Series race, to supporting Logan University as the first-ever U.S. host of the World Para Powerlifting Parapan American Open Championships. We help guide the narrative around each of these events – from announcement through know-before-you-go – helping ensure the events are successful and fans feel rewarded for their loyalty. Esports are emerging quickly as one of the most popular competitions among Gen Z and CGPR is ready to support with strong experience in launching and promoting this emerging sport. Contact us to learn more about our campaigns that deliver unprecedented media coverage and social engagement.
Event Planning and Coordination
CGPR can assist with nearly every detail of an event’s run-of-show. From venue selection, coordination with other vendors, dignitary coordination, speech writing, videos, invitations and security…sometimes under the cloak of secrecy for surprise impact.
Recent examples include the long-anticipated announcement of a NASCAR Cup Series race coming to World Wide Technology Raceway. The news conference required strict confidentiality and lots of creativity to honor the historic news. Who better than Joe Buck to memorialize the big win for St. Louis racing fans with this video we helped script.
Our team truly understands how taxing and rewarding events can be – requiring intense attention to detail and ultimately delivering long-term results in the hearts and minds of fans, teams and event sponsors. If you would like to learn more about our special event capabilities for corporate brands or major sporting events, we would love to hear from you.
