The Common Ground Public Relations Approach to Supporting Travel and Leisure
If the pandemic taught us anything, it’s that experiences shouldn’t be taken for granted. CGPR has had the distinct pleasure of representing our region’s world-class attractions to increase ticket sales, boost revenue and share the good news happening at these special places.
CGPR has partnered with many tourism and hospitality destinations to bring their exhibits, events, programs, and experiences to life through earned media coverage, messaging, social media, events and community engagement. Within the hospitality category, our food and beverage experience includes featuring destination distilleries; acclaimed chef-curated menus; cocktail competitions; and wellness-inspired activations.
Public Relations and Destination Marketing for Attractions
Whether it’s the nation’s tallest monument, a century-old hotel, or the newest entertainment play-place for grown-ups, places have stories to share. We start first with identifying strategic storytelling themes (such as employee initiatives, regional impact, or an innovative exhibit) and interview staff members as expert perspectives on what makes a destination, a destination. This helps us to determine specific pitch angles for targeted media outreach to local, regional and national reporters, editors and producers.
Our travel and leisure clients find us as an extension of their in-house teams, in which we collaborate closely with to determine opportunities for media buying for further brand awareness, influencer collaborations to engage with multiple audiences, thought leadership to position the brand as leaders in their respective field, events for more broad promotion, and other dynamic content such as print newsletters and e-newsletters, brochures, website and blogs.
Why Choose Common Ground
Our experience in the travel and leisure space ensures that your destination will be the talk of the town with positive stories that enforce why guests should visit. To learn more about how we can help you, fill out the online contact form or give us a call at 636-530-1235.
