Public Relations for Schools, Colleges and Universities
The Common Ground Public Relations Education Experience
While CGPR is a generalist agency bringing perspective from many industry challenges, we also maintain considerable experience in education with one thing in common: motivating prospective students and their families to consider what’s best for their educational journey.
Public Relations for K-12
Our experience includes reputation management for K-12 charter schools; thought leadership and awareness for online curriculum development companies; media relations for large state universities and small private colleges; and reputation management for one of the nation’s most respected health sciences universities—ranging from daily social media management and media relations to annual reports and alumni magazines.
Public Relations for Colleges & Universities
CGPR believes establishing relevancy is paramount for earning a candidate’s attention and commitment. Degrees must convert to meaningful careers and opportunities based on faculty reputation and engagement with industry. We have strong success with our higher education clients in discerning clear, concise and relevant characteristics of degree programs and work with integrated teams of faculty, marketing and admissions to create compelling messaging for better engagement with candidates. This work includes defining candidate personas, identifying graduate success stories, gathering industry data that supports the schools’ offerings, and maximizing faculty thought leadership opportunities.
Our team continually assesses results and motivating factors for prospective students. In addition, we have conducted in-depth research and assessments which have ultimately led to new positioning, story angles, and revised tactical recruiting efforts at the degree, division, and university levels for our higher education clients.
Why Choose Common Ground
The Common Ground Public Relations team has proven success in helping education institutions earn the attention of students; we have served as judges for the annual Paragon Awards, recognizing the best marketing and communications efforts from North America’s community and technical colleges; we stay connected with education peers in PRSA’s Counselors to Higher Education professional group.
This experience gives us unique perspective on the competitive landscape for students weighing their options. Fill out the contact form or give us a call – we would love to hear from you.
