Public Relations for Consumer Brands
The Common Ground Public Relations Approach to Supporting Brands and CPG
Through compelling storytelling, CGPR has helped raise awareness, create a positive image and drive sales for Consumer Packaged Goods (CPG) for nearly 20 years. We have worked with a wide range of products within the CPG category, from product development and launch, to re-branding, to sales support.
We have taken brands from “I didn’t know they were still around…” to award-winning, sales-producing sustainable labels worthy of ongoing marketing investment.
Public Relations and Brand Preference
By working closely with our clients to learn their objectives, we develop a strategic plan with tactics aimed at meeting those goals. Our experience encompasses a wide range of industries – from highly-regulated spirits brands to plant-based foods, eco-aware packaging and major appliances.
CGPR weaves strategic communications through all stages of the marketing funnel – from awareness to consideration, through trial and purchase – until the customer becomes a brand advocate. We understand how authentic brand storytelling directly impacts the bottom line.
Download Our Brand Storytelling Strategy
Integrated Communications Campaigns for CPG
Messaging and Differentiation – Creating a compelling narrative for every ambassador to authentically represent is imperative. Our team helps determine those qualities, assist sales teams so communicate effectively and create sustainable campaigns to earn awareness over time.
Launch events – From launching a new product into the market to opening a new brand or attraction, we have done it. With creativity and a 360 degree approach, launch strategy should set the stage for success.
Sampling programs – We have helped CPG companies create unique approaches to sampling and review programs, resulting in powerful influencer and media placements.
Digital media content, Influencer marketing and Amazon sales platform copy and design – Many products need a strong online presence, and we can help create strategic content for the digital marketplace.
Branded content creation – From videos, printed pieces, event elements or social media content, we create branded content that compels your audience to like, share and ultimately purchase.
Integrated Communications for the Win
CGPR partners well with internal teams, and third-party agencies to ensure brands receive complete support. We think beyond the obvious for your brand – considering unique partnerships, award opportunities and being prepared for potential crisis. Our team can create a tailored approach and be nimble enough to pivot as needed, providing results for your brand to thrive.
Fill out the contact form or give us a call – we would love to hear from you.
