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apr month prsa

The Stages of APR

April was APR month – a time to highlight the Accreditation in Public Relations through the Public Relations Society of America. Two CGPR team members – Denise and Nina – have already earned their APR, and two more – Jenna and Maggie – are in the process of seeking it. As such, Maggie, Jenna and Nina authored a blog post on their APR journeys for the PRSA St. Louis website. Check out the full post.

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ETHICSMONTH

PR Ethics Counsel: Be Prepared

September is Ethics Awareness Month. As a public relations team that often serves as ethics counsel for our clients, it’s important to always be prepared for any ethical dilemma, large or small. Throughout September, PRSA will offer a variety of webcasts, blog posts and Twitter chats that address ethical dilemmas and best practices. Here is how you can participate in #EthicsMonth.

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Perspective From Both Sides of the Aisle

I’ve always loved to write, and I had my sights set on a career in journalism from the time I first saw Cary Grant verbally spar with Rosalind Russell in His Girl Friday. So that’s what I did: got a degree in journalism from the University of Missouri and eventually found a position as an…

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Learning Opportunities to Keep Your Public Relations Skills Sharp

As working professionals in any industry, continuing education is key to job security, career advancement and client success. In PR, it’s no different. In fact, the evolution of the media landscape and social media platforms, and the integration of marketing and public relations, are all the more reason to seek opportunities to learn the latest…

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Media Relations Fox Segment 3

The Dos and Don’ts of Pitching Media: Part 1

This is part one of a two-part series on pitching stories to the media. Part two will explore some of our most challenging pitches and highest-achieving hits.  Working with the media doesn’t have to been intimidating, as long as you do a little preparation and planning. Here are some tips on how to earn positive…

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PRSA Provides More Support Around Ethics Counsel

A new study recently published by The PRSA Board of Ethics and Professional Standards (BEPS) finds that younger public relations professionals feel uninformed and unprepared when it comes to the PRSA Code of Ethics and ethics counseling. The article “Silent & unprepared: Most millennial practitioners have not embraced role as ethical conscience” contains information from…

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