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St. Louis-based, woman-owned Common Ground Public Relations marks its 20th anniversary by winning Hermes Creative Awards in several categories recognizing its work in media relations, public relations campaigns, special events and thought leadership. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves…
While it’s impossible to prepare for every kind of crisis imaginable, taking a proactive approach to developing a communications plan within your preparedness program can be key to your organization’s reputation and survival. Consider these steps as you develop, or revise, your crisis communications plan.
Public relations is an ever-changing industry, and because of that, it is important to stay on top of your game. Whatever PR hat you wear, it’s likely you’re looking ahead to what’s next so you can continue to adapt to the times. A few years ago, social media was just beginning to put a dent…
A new study recently published by The PRSA Board of Ethics and Professional Standards (BEPS) finds that younger public relations professionals feel uninformed and unprepared when it comes to the PRSA Code of Ethics and ethics counseling. The article “Silent & unprepared: Most millennial practitioners have not embraced role as ethical conscience” contains information from…
When founding Common Ground Public Relations more than 13 years ago, in an industry where a standard work week often requires 50 or more hours and tracking your time down to 15 minute increments is routine, we decided to base the firm’s business model on a 40-hour work week for all staff. We also structured…
Client satisfaction is the gold standard in the agency world… but peer review comes a close second. The International Association of Business Communicators (IABC) St. Louis Quill Awards recognize the best communication efforts in the region. Judged by members of other IABC chapters from across the country, this award celebrates area professionals who successfully executed…
The seventh-annual LouFest is just around the corner (September 10 and 11 in Forest Park) and promises to be the best fest yet. The uniquely St. Louis festival will feature more than 30 national and regional acts performing across four stages throughout the weekend, and other unique festival experiences such as the Market Square that…
UMSL Business hosted its fourth annual Midwest Digital Marketing Conference (MDMC) at Union Station this April, showcasing thought leaders and boundary pushers across many disciplines. As the region’s largest digital and social media marketing event, a few of our team members were lucky enough to attend and hear experts in the marketing communications industry address…
TimBits, coffee and St. Louis, oh my! Since 1964, Tim Hortons Cafe & Bake Shop has served fresh baked treats and freshly brewed coffee to legions of fans in Canada, including one Canadian whose boyhood love for the restaurant compelled him to bring the franchise to the Midwest – promising a total of 40 locations…
If you’re in higher education (or in any industry, for that matter), chances are you have a mission statement. But Gallup recently took a deeper look and discovered many institutions’ mission statements don’t refer to a tangible outcome. Moreso, most resemble each other, leaving little for potential students to use in differentiating between schools. Institutions should rethink the three components of…