Every business and organization has a story to tell, and whether you realize it or not, you probably have dozens of them just waiting to be told. You just have to know how to find the stories that will resonate with your audience.
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With the evolution of media channels, especially the rise in digital and social platforms, a new breed of individual has emerged: the social media influencer. Part thought leader, part celebrity, part analyst … social media influencers can wield tremendous influence over their followers as they share their opinions on current events, new brands or places…
As public relations professionals, it is our job to operate in this fluid environment, and as the world changes, it will be our responsibility to identify innovative and effective solutions to communication needs.
Whether you are pitching a new concept, training and motivating employees or delivering essential corporate news to the investor community, a presentation must be treated as a strategic business opportunity. CGPR can turn executives & teams into compelling storytellers via presentation training.
As defined by the Public Relations Society of America, public relations influences, engages and builds relationships with key stakeholders across a myriad of platforms in order to shape and frame the public perception of an organization.
I’ve always loved to write, and I had my sights set on a career in journalism from the time I first saw Cary Grant verbally spar with Rosalind Russell in His Girl Friday. So that’s what I did: got a degree in journalism from the University of Missouri and eventually found a position as an…
2017 was one for the books here at Common Ground Public Relations. While the year brought many challenges, it also brought a lot of growth and memories for our boutique agency. Here are 17 highlights from 2017: In January, Pia, Kelsey and Denise helped launch Karuna Beverages in the St. Louis market. These plant-based beverages…
While many different types of companies employ some form of external public relations support, nearly every organization comes at the situation a little differently. Some have a very capable in house staff; others have suddenly found themselves in hot water; while still others are seeking outside perspective on an important issue. They all have something…
As a business owner, no one knows your business better than you do. You are the expert of your products, your service, your brand and culture. But have you ever struggled to find the right words when trying to tell your story? Or do you have trouble organizing your thoughts when asked about your business…
If you’re in higher education (or in any industry, for that matter), chances are you have a mission statement. But Gallup recently took a deeper look and discovered many institutions’ mission statements don’t refer to a tangible outcome. Moreso, most resemble each other, leaving little for potential students to use in differentiating between schools. Institutions should rethink the three components of…