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Staying on top of trends is an essential part of our mission to advise clients on how to attract a variety of audiences amid shifting demographics. Committed to best practices in public relations, we welcome fresh perspectives and recently had the pleasure of learning new viewpoints on the 18- to 24-year-old market according to the…
How do we know? Because, according to the Bureau of Labor Statistics, nearly 50 million people changed employment in 2022… That’s after 47.8 million did the same in 2021. These “quits” (as the bureau dubs them) are likely to stay in their new gigs for less time than they might have before the pandemic, since…
St. Louis-based, woman-owned Common Ground Public Relations marks its 20th anniversary by winning Hermes Creative Awards in several categories recognizing its work in media relations, public relations campaigns, special events and thought leadership. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves…
Does anyone remember ordering a TripTik from AAA? This was part of the anticipatory fun before a road trip – how we would get there, what cool stuff could we see on the way, and where we should eat, sleep and refuel. While today’s Waze app makes that planning almost instantaneous because of great coders…
Need to refresh your brand message? I received a package of those funny cocktail napkins. It says, “if you accept a dinner invitation, you have a moral obligation to be amusing” … credited to Wallis, Duchess of Windsor. Catchy, yes. Important reminder, also yes. If you have the opportunity to meet with a potential customer,…
A PR plan will not only help identify objectives and determine if they’ll help you reach your goals, but it will also keep strategy on track and provide a method to measuring success.
As they say, content is king these days. But communicating your message clearly isn’t always so simple. The following tactics help CGPR create copy that consistently delivers, entertains and informs.
Are you ready? Is your organization relevant? When you take a quick look back at the last few weeks, how did your teams perform? Were they able to pivot and create new ways to deliver? Were you able to stay relevant with your customers? How did you do as a leader? Did you communicate quickly…
Turn and look right into the camera, be prepared and approachable, look natural. Act like you are talking to a whole room of people, not just a tiny silent camera. Help people understand and be their guide through a stream of complicated, often sensitive, information. This is the life of a news reporter. It also…
We’ve all sat through boring, monotone, text-heavy, slide-driven presentations or meetings – probably too many times to count! – that leave us completely checked out, scrolling through our Instagram timeline or dreaming of the pizza we’re going to have for lunch. Imagine instead of wishing for a nap, your audience had this to say following…