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6 Museum Marketing Strategies to Attract More Visitors

Many museums, historic sites and cultural attractions find themselves facing a common misconception held by locals and tourists: I visited once 10 years ago, and there’s nothing new to see or do, so why plan a return visit? After all, history and art don’t change, right? Nothing could be further from the truth. Museums are…

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What Is PR and How Can It Help?

As defined by the Public Relations Society of America, public relations influences, engages and builds relationships with key stakeholders across a myriad of platforms in order to shape and frame the public perception of an organization.

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All the Best for 2017

2017 was one for the books here at Common Ground Public Relations. While the year brought many challenges, it also brought a lot of growth and memories for our boutique agency. Here are 17 highlights from 2017: In January, Pia, Kelsey and Denise helped launch Karuna Beverages in the St. Louis market. These plant-based beverages…

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How and Why A Public Relations Firm Can Help Your Company Flourish

While many different types of companies employ some form of external public relations support, nearly every organization comes at the situation a little differently.  Some have a very capable in house staff; others have suddenly found themselves in hot water; while still others are seeking outside perspective on an important issue. They all have something…

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