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In early August, Jenna and Maggie from our team embarked on a five-day, Midwestern road trip with the Rebel Yell Bourbon crew in support of Rebels Uncaged, a nationwide sweepstakes where later this year four people will win a custom motorcycle built by a nationally recognized motorcycle builder (Analog Motorcycles, Chicago, Ill.; Classified Moto, Richmond,…
From music festivals and fairs to cross-country motorcycle rides, CGPR has a busy yet fun summer ahead of us, as we work on projects and events that allow us to support and promote tourism and our beloved city of St. Louis. Here’s just a brief look at what we have going on these next few…
UMSL Business hosted its fourth annual Midwest Digital Marketing Conference (MDMC) at Union Station this April, showcasing thought leaders and boundary pushers across many disciplines. As the region’s largest digital and social media marketing event, a few of our team members were lucky enough to attend and hear experts in the marketing communications industry address…
TimBits, coffee and St. Louis, oh my! Since 1964, Tim Hortons Cafe & Bake Shop has served fresh baked treats and freshly brewed coffee to legions of fans in Canada, including one Canadian whose boyhood love for the restaurant compelled him to bring the franchise to the Midwest – promising a total of 40 locations…
When we think of technology that makes our lives easier, we typically think of smart TVs and refrigerators, or iPads synced with the home alarm system. But problems that come with our device-dominated lives continue to persist. Today’s electrical outlets definitely do not make our tech-driven lives easier, especially when outlets are taken or when…
Common Ground PR team member Nina Kult serves as the Chief Ethics Officer for the St. Louis Chapter of the Public Relations Society of America. Many professional communicators will face a unique situation that requires ethical decision making, whether torn between loyalty to their employer or client, or serving the public’s best interest. These dilemmas…
CEO.com released its 2014 Social CEO Report, identifying the social profiles of every single CEO on the Fortune 500 list on Facebook, Twitter, Instagram, LinkedIn and Google+, and studying the legitimacy of these social profiles. The findings may surprise you. 68% of CEOs have no social presence on any major network. Of those CEOs who use social media, more than…
The journey toward earning the Accreditation in Public Relations is a rewarding, yet challenging, process for those in the PR industry. CGPR team member Nina Kult, APR recently shared insights from her experience in obtaining the credential during the Public Relations Society of America’s Midwest District Conference June 10-12 in St. Louis. Here are a…
If you’re in higher education (or in any industry, for that matter), chances are you have a mission statement. But Gallup recently took a deeper look and discovered many institutions’ mission statements don’t refer to a tangible outcome. Moreso, most resemble each other, leaving little for potential students to use in differentiating between schools. Institutions should rethink the three components of…
It’s what Ashley Madison and Target have in common, along with countless other organizations that have become victims of cyber attacks. In fact, according to data compiled by CrisisResponsePro.com, press statements addressing illicit hacks increased nearly 27.9 percent in the first quarter 2015, and 19.6 percent in the second quarter. Being prepared and transparently sharing…