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I spent eight years in PR at a large corporation at the beginning of my career before switching over to the agency side about 10 years ago. It was a quite an eye-opening transition, as daily work at an agency is very different from the corporate (or in-house) side…here are a few key differences: Jack…
Although we each have lived in St. Louis either part of or for our entire lives, there’s never been a time when we’ve said we’ve seen and done all that this city has to offer. And it offers a lot! It’s never too late to be a tourist in your town, so here are our…
When founding Common Ground Public Relations more than 13 years ago, in an industry where a standard work week often requires 50 or more hours and tracking your time down to 15 minute increments is routine, we decided to base the firm’s business model on a 40-hour work week for all staff. We also structured…
As a business owner, no one knows your business better than you do. You are the expert of your products, your service, your brand and culture. But have you ever struggled to find the right words when trying to tell your story? Or do you have trouble organizing your thoughts when asked about your business…
For the 7th year, Forest Park was home to one of St. Louis’ largest summer events – LouFest. Produced locally, LouFest brings trending global talent from several genres together in a distinctly St. Louis, two-day festival environment. From indie rock to R&B, Americana, blues and country, 50,000 fans throughout the weekend donned their rain boots…
Client satisfaction is the gold standard in the agency world… but peer review comes a close second. The International Association of Business Communicators (IABC) St. Louis Quill Awards recognize the best communication efforts in the region. Judged by members of other IABC chapters from across the country, this award celebrates area professionals who successfully executed…
By Connor Voss, CGPR Summer 2016 Intern When you’re getting your feet wet in public relations, all experience is good experience. Although, as a veteran intern of various-sized firms, I’ll be the first to say that smaller firms can offer big-time experience. And here’s why: You get to do everything, including projects that would typically…
Did you know? September is Ethics Awareness Month! Let’s be honest…ethics is not something most people think about in their daily lives until they are faced with a dilemma. And most of us don’t take the time to reflect on our own decisions until we are reading about someone else in the news. Only then…
The seventh-annual LouFest is just around the corner (September 10 and 11 in Forest Park) and promises to be the best fest yet. The uniquely St. Louis festival will feature more than 30 national and regional acts performing across four stages throughout the weekend, and other unique festival experiences such as the Market Square that…
Public relations professionals will be the first to tell you that it’s a rare occasion when an event goes according to plan. But even in the most dire of circumstances, in order for the show to go on, you just have to keep on, keepin’ on – and that’s exactly what we did when bad…