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The journey toward earning the Accreditation in Public Relations is a rewarding, yet challenging, process for those in the PR industry. CGPR team member Nina Kult, APR recently shared insights from her experience in obtaining the credential during the Public Relations Society of America’s Midwest District Conference June 10-12 in St. Louis. Here are a…
If you’re in higher education (or in any industry, for that matter), chances are you have a mission statement. But Gallup recently took a deeper look and discovered many institutions’ mission statements don’t refer to a tangible outcome. Moreso, most resemble each other, leaving little for potential students to use in differentiating between schools. Institutions should rethink the three components of…
It’s what Ashley Madison and Target have in common, along with countless other organizations that have become victims of cyber attacks. In fact, according to data compiled by CrisisResponsePro.com, press statements addressing illicit hacks increased nearly 27.9 percent in the first quarter 2015, and 19.6 percent in the second quarter. Being prepared and transparently sharing…
Do you use a home water filtration pitcher system such as PUR® or Brita® to avoid the waste from bottled water? Forty-three million plastic water filters in those systems are thrown away each year, filling our landfills with permanent waste. Thankfully, there’s a solution from a few local St. Louisans: Clear Genius, the first reusable cartridge for the water filtration system. Visit their Indiegogo page for more…
We’ve had a whirlwind past few months helping plan the special events celebrating the Gateway Arch’s 50th anniversary, on behalf of Bi-State Development—including local, regional and national media outreach initiatives. One media segment in particular was incredibly fun to coordinate. Natalie Morales and the TODAY Show crew came to St. Louis to film Natalie taking…
Common Ground PR team member Nina Kult serves as the Chief Ethics Officer for the St. Louis Chapter of the Public Relations Society of America. Many professional communicators will face a unique situation that requires ethical decision making, whether torn between loyalty to employer or client, or serving the public’s best interest. These dilemmas can…
CGPR account supervisor Nina Kult, APR, along with Nez Savala, APR, and Megan Donovan, APR, will offer an honest account of the APR process as well as discuss the value of earning the Accreditation in Public Relations. In addition, Susan Weissman, partner and president of St. Louis-based branding, marketing and digital services agency Dovetail, will…
We’re committed to telling our clients’ stories in meaningful ways. Video is proving to be a powerful platform to do so as it’s highly engaging and shareable via social media channels. Need proof of the viability of video? People around the world are posting 75% more videos to Facebook than they did a year ago, according…