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Turn and look right into the camera, be prepared and approachable, look natural. Act like you are talking to a whole room of people, not just a tiny silent camera. Help people understand and be their guide through a stream of complicated, often sensitive, information. This is the life of a news reporter. It also…
We hope you are well and stay that way! It has been two weeks since we formally switched to work-from-home status. The CGPR team has been rapidly adjusting – Zoom meetings, conference calls and what not – but we miss our time together and being face-to-face with our clients. We look forward to whenever the…
There isn’t an organization or business that hasn’t been impacted by Coronavirus/COVID-19. For most of us, navigating this particular situation has put our crisis communication skills to the test, allowing us to see where we are doing well and what areas require more work. As you do your best to continue operations, consider these tips for…
We’ve all sat through boring, monotone, text-heavy, slide-driven presentations or meetings – probably too many times to count! – that leave us completely checked out, scrolling through our Instagram timeline or dreaming of the pizza we’re going to have for lunch. Imagine instead of wishing for a nap, your audience had this to say following…
As my internship at Common Ground PR comes to a close, I am so grateful to be able to look back on a summer full of incredible opportunities. I came to this company fresh out of college and eager to learn everything about the world of public relations and am leaving with plenty of new knowledge, some fantastic memories and an amazing group of friends. These past few months have flown by, and now it’s time to apply the skills I’ve gained here toward the next step in my career.
Common Ground Public Relations is proud to announce that we have earned two 2019 Hermes Creative Awards. The following projects were selected as winners out of more than 6,000 entries submitted by businesses throughout the United States, Canada and dozens of other countries.
April was APR month – a time to highlight the Accreditation in Public Relations through the Public Relations Society of America. Two CGPR team members – Denise and Nina – have already earned their APR, and two more – Jenna and Maggie – are in the process of seeking it. As such, Maggie, Jenna and Nina authored a blog post on their APR journeys for the PRSA St. Louis website. Check out the full post.
Every business and organization has a story to tell, and whether you realize it or not, you probably have dozens of them just waiting to be told. You just have to know how to find the stories that will resonate with your audience.
With the evolution of media channels, especially the rise in digital and social platforms, a new breed of individual has emerged: the social media influencer. Part thought leader, part celebrity, part analyst … social media influencers can wield tremendous influence over their followers as they share their opinions on current events, new brands or places…
While it’s impossible to prepare for every kind of crisis imaginable, taking a proactive approach to developing a communications plan within your preparedness program can be key to your organization’s reputation and survival. Consider these steps as you develop, or revise, your crisis communications plan.